NORTHWAVE AND THE “2020 INTERNAZIONALI D’ITALIA SERIES” TOGETHER ONCE AGAIN

NORTHWAVE AND THE “2020 INTERNAZIONALI D’ITALIA SERIES” TOGETHER ONCE AGAIN

Northwave, leading Italian cycling brand, confirms the strong partnership with the most important Italian XC circuit. The upcoming Internazionali d’Italia Series will start the first week end of March and will end mid June; this edition will be particulary tough since it’s the year of the Olimpic games, during which the riders have the possibility to get the “2020 Tokio Olimpic pass”. The circuit, in which Northwave is main sponsor and "Official Jersey Supplier" in all categories, will be coordinated by CM Outdoor Events, in collaboration with the Italian Cycling Federation. Precisely these incredibly ai ed jerseys will be the protagonists of each stage and podium which, thanks to the "Northwave Custom Project" – the special department of Northwave dedicated to the development, the production and the research of the fit for all teams, professionals and amateurs – will be customized and made unique for the winners "Northwave can boast an incredible heritage and a long story of MTB successes, and the Internazionali d’Italia Series represents the most prestigious and consolidated italian competition in the international calendar" - said Davide Rossetti, General Manager of Northwave. - "In the past years, the presence of Northwave at the Internazionali d’Italia allowed us to learn from the athletes. In fact, being part of the top mtb competitions, helps us increase the relationships with the riders and helps us obtain the essential feedback to increase the quality, the reliability and the performance of our products: this represents for us a great value of this partnership."